10:00 AM - 1:00 PM
Folkeston Business Hub
Finding customers is a constant challenge for most businesses and many will spend thousands without ever knowing if they received value for money.
This workshop will focus on the various methods of advertising and help you to identify your customer, target your marketing accordingly and how to measure success.
Getting free publicity and using PR
Creating advertising with impact
Writing effective direct mail campaigns
Understanding the difference between customer needs and wants
Writing and adapting your marketing plan