10:00 AM - 3:00 PM
The Roadshow Truck
As part of the Exporting is GREAT campaign, our truck, the Export Hub, will be on a tour visiting every part of the UK between now and October 2016. The Export Hub Roadshow visits Leicester on the 6th April.
The Export Hub Roadshow will bring together advice and practical guidance for all businesses on how they can find customers overseas for their products and services. Details and links to the events which are being held each day on the Export Hub Roadshow are as follows:
Marketing for International Trade: 10.00am – 12.00pm
This one-hour brief covers the basics of international search engine optimisation & pay per click advertising with a particular focus on the international elements of each.
• The international search engine market
• SEO basics – keyword research, on-page optimisation & link building
• International SEO technical considerations
• Measuring visibility in different countries
• PPC basics – the auction, campaign structure, match types & ad options
• Country & language targeting in PPC
• International PPC requirements
Exporting Made Easy: 1.00pm – 3.00pm
Hear Microsoft speak about how technology can be the enabler to help you grow your business through exporting. Whether that’s connecting with customers or suppliers on a global level through online, virtual meetings or driving business on a bigger scale by having the right tools to know your customer’s needs and earn their loyalty every single day.
Virgin Start Up will provide advice for those wanting to start a new business and have ambitions to export. Find out the basics of where to start, what you need to think about and ways of accessing new markets through e-commerce.