12:00 PM - 2:00 PM
Get a plan, Sam!
Guest Speaker: Paul Lockton, Marketing Innovation Ltd
Marketing strategy and marketing plans can be a mystery or thought of as a ‘grey area’ for SME’s. “Why bother with a marketing plan when we know where we’re going?” some
In this short presentation Paul explains the dynamics of an effective marketing strategy and marketing plan, and how these can be the catalyst to help your business achieve its aims and objectives. He also identifies the steps to create an effective marketing plan to move you and your business forward.
Paul Lockton is a qualified brand marketer and strategist with over 30 years’ experience in industrial and consumer markets and new product development specialist. Having worked for TI-Raleigh, Kenner Parker, Viners, and Dorma, he is now managing director of Loughborough based marketing consultancy, Marketing Innovation Ltd.
Paul is a Fellow of the Chartered Institute of Marketing and a Diploma holder. He has vast experience in marketing and business consultancy and an accredited marketing consultant for the DTI, Business Link, and Business Growth Vouchers.
This event is FREE for Biz Ex Members or £20+VAT for non-members.
NBV Biz Ex events offer an informal and relaxed approach to networking. Delegates will be motivated by guest host, Des Coleman whilst acquiring some great tips for business improvement.
“I love hosting the NBV Biz Ex events, being a small business owner myself I really identify with delegates and it’s great to see local businesses getting together and doing business with each other” – Des Coleman, Guest Host.
Come along, be inspired and chat with like-minded business owners – don’t forget your business cards!
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