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Passion becomes the perfect business idea
Matthew is dedicated, forward thinking and hard working – and has found our input essential in the development of his new business Glenn Watts, Business Adviser, Business Enterprise Support
Matthew Soper wanted to set up a small scale brewery for the development of craft ales; specialising in firkins (small barrel of beers) to sell direct to pubs and clubs. Although setting up a brewery was going to see Matthew working in the industry for the very first time, beer had always been a major passion for him.
Over the previous three years, he had watched the growth of the craft brewing sector and decided to take the plunge as he felt there was a gap in the market for local crafted beers in the area after a local brewery had closed down.
Before the business could start, finding the right brewery location was essential – to be close to home, with the right set up and at a fair rental price too. With specialist equipment needed, set up costs were £35k plus. Matthew was also sensitive to the total length of time from set up, to production, until first sale.
Working with a dedicated business adviser at Business Enterprise Support made a massive difference. Glenn helped Matt write a business plan to gain the Virgin
StartUp Loan; an essential component in establishing the business. Glenn also helped Matthew consider marketing, financial planning, the business structure and a clear sales process.
With a strong business plan and structure in place, Matt was able to secure an additional £10,000 funding on top of the StartUp Loan too.
The brewer has received excellent feedback from the local community from both consumers and public houses alike.
Matthew Soper is a client of Business Enterprise Support delivering business support in West Midlands on behalf o National Enterprise Network.
Under the Start & Grow programme Matthew received 12 hours of support. Alongside a personal total of £10,000 Matthew also leveraged £32,000 funding to invest in the business. He has created two jobs.